Report: The Business Case for Youth

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The Business Case for Youth: Overview

This report is a collection of statistics and visualizations to help you either sell the business case for youth internally or assess the feasibility of the youth market.

Who is this Report for?

  • Consumer insights managers
  • Marketing managers
  • Brand managers
  • Retail insights researchers
  • Social media marketing agencies
  • Consumer research agencies
  • Mobile trends analysts
  • Youth researchers
  • Ethnographers
  • Digital anthropologists

Report Description

This report is a collection of statistics and visualizations to help you either sell the business case for youth internally or assess the feasibility of the youth market.

This is a 18 slide high definition presentation in PDF format.

  • Are youth high or low end customers?
  • How much of youth money goes on mobile services?
  • How important are smart phones to youth?
  • How does youth ownership of smart phones compare to other age groups?
  • Are youth really more price sensitive than adults?
  • How are youth the most vocal of brand advocates?
  • How does youth brand advocacy contribute to ROI and profit?
  • Who do youth share with and what brand experiences do they share?
  • How do youth influence family purchase decisions?
  • How does the opinion of friends compare with more traditional media when it comes to influencing purchase decision?
  • How does youth influence compare to traditional media when it comes to brand profitability?
  • How are youth driving innovation within companies?
  • How are youth driving the use of mobile video chat?
  • How are youth driving the use of mobile internet services?
  • How are youth driving the use of on-demand video?

Report Sample Slides

[REPORT PDF] The business case for youth

2[REPORT PDF] The business case for youth

Key Definitions in this Report

  • Youth: Age 13-24
  • Coverage: Applicable Globally
  • Date: Published 2014

Format

  • PDF File
  • 18 Pages

Research Series

  • The Mobile Youth Report

Report Publisher

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Last updated: November 10, 2014 at 0:19 am