We are seeing a sharp rise in social media services that offer young people discrete, off-radar social space. Snapchat is the hottest ticket in the youth market today. In its wake, a raft of new mobile apps that are winning Millennials over, building trust without asking for personal information. It’s the exact opposite of the Facebook strategy and it’s also a powerful lesson on how to build trust with Millennials in 2015; if you want to understand young people today, don’t insist on profiling them.
Here’s a chance to get hold of my new Total Youth Handbook at 75% off the launch price if you pre-order today.
Not only will you save $22.50, you’ll also get an exclusive presentation available only to my pre-order customers.
So, what’s inside the 100 page PDF Handbook?
* Overview of generations X,Y and Z
* Qualitative and quantitative differences between generations
* Generation Y characteristics
* Generation Z characteristics
* Marketing to Millennials
* The Mobile Generation
* Action points and recommendations
* Generation Y & Z resources
Pre-order the Handbook today and download the bonus presentation immediately. You’ll get the bonus presentation NOW and the Handbook when it launches on APRIL 12th.
What defines Generations Y & Z? With influence over $10 trillion globally in spending both directly and indirectly, it’s more important than ever to understand how these generations think and feel. In this presentation, I highlight the 7 most important characteristics of Generations Y & Z for marketers and technologists to understand, based on my 15 years of youth research.
Following the launch of my latest Youth Mobile Report, I’m sharing this youth mobile infographic about the Millennial & Generation Z mobile market. Mobile ownership across the board is nearing 100%, so the focus for consumer insights is less about volume and more on value. That means not how many Millennials have smartphones but *why* they use it.
7 Millennial Insights from the Total Youth Mobile Report. With smartphone ownership nearing 100% in the Millennial market, what happens next? 97% of Millennials confessed using a smartphone in the bathroom. It’s a revealing statistic. Less so about their bathroom habits and more about their emotional relationship with the device.
An Overview of the Youth Market Total Youth Research covers the latest insights and trends for the global youth market. Our research covers both Generation Y (millennials) and Generation Z (pre-teens). To get up to speed on the most important youth trends in technology and marketing get a copy of our Total Youth Trends Report […]