This is PART 2/3. A heads up on the latest trends in the $10 trillion youth market. From Lookup Culture to The Interest Economy to The Social Code what are the most important trends in media, marketing and technology that we need to know about in 2015? The Ultimate Guide to Gen Y Trends in 2015.
5 tips on how to market to millennials, Gen Y and Gen Z in 2015. Insights from the successes and failures of brands like Starbucks, Apple and McDonald’s.
Following the launch of our Total Youth Trends Report 2015, and over the coming weeks, I’m going to share with you a deep dive into the world of generations Y and Z starting with some of the crazy facts about the $10 trillion global youth market that will make you go “hmmm” or maybe, “WTF”
You can’t understand youth from focus groups or online market research, you have to view their behavior in the environment where real social dynamics are felt and decisions are made.
Marketers spend millions on a campaign. They launch said campaign at the youth market then sit back and wait for the results to roll in. But they don’t roll in as expected. Rather, they are met with indifference or unpredictable behaviors. In conclusion, they say, rather than the fault being that of the campaign creator, it’s the fault of Gen Y. Here’s where marketing’s going wrong…
Youth care about privacy a lot. Perhaps they don’t think of it as privacy or use the lexicon of media executives but you can see from the above story that they care. When they get to talk in an environment free of recrimination and fear, they open up and talk a lot. Next time someone gives you ‘teens don’t care about privacy’ myth, hit them with this article.
Despite the anecdotal evidence plastered daily on financial media channels of a scruffy, young, upstart working from his parents’ basement and creating the next great social, mobile, analytics, cloud app worth a cajillion dollars, from nothing but tween eyeballs, the sad reality is the ‘American Dream’ for young Americans is over.
The latest insights into youth trends including a look at the secret languages of teens, the enduring popularity of selfies and a few adult world gaffes that highlight how many still don’t “get” Gen Y & Z.
Social Media Win of the Year? Virgin Trains Win Social Media For The Year After Saving a Teen with Loo Roll. Sometimes it’s the small touches that can create an awesome brand experience, even if that’s just being in the right place and the right time.
In the modern youth marketing landscape, attention is your biggest cost and simply rolling out a new ad campaign isn’t going to win over Generation Y. McDonald’s has a problem. They are trying to buy youth attention with a Big Idea ad campaign (albeit with a social media emotional twist).