“LEAVE ME THE HECK ALONE!”
No wonder it’s hard to get through to Millennials. Those were the words of one Millennial subject in a study group focusing on Millennial perception of brands, marketing and advertising. But, it shouldn’t be this way. Our problem isn’t moody Millennials, but a lack of clarity in our own marketing.
Last week I was working with a telecoms client, helping them develop their youth offering. The marketing manager was buried under a mountain of reports and articles about Millennials and what tech brands should do.
* Should you get on Twitter?
* Should you market on Facebook?
* Should you sponsor the local music festival or football team?
And so on…
It’s a common occurrence, too many questions, too many options, too much noise.
We end up doing nothing.
In these situations I like to bring client back to their center and focus on what’s important. What’s important is the 3 key questions I addressed in the Total Youth Handbook:
* Who are they?
* What do they want?
* How do we give it to them?
Clarity is power. With these key questions in mind we can address how we can market to Millennial customers, because the question of “how to market” is the answer to all 3.
In this article I look at how you can answer those 3 key questions and provide 7 examples of how to market to Millennials, using marketing strategies employed by brands like Amazon, Red Bull and Southwest Airlines.
Read on to find out how to market to Millennials: