Part 2/3: The 33 Youth Megatrends

presentation total youth trends report part 2

This is PART 2/3. A heads up on the latest trends in the $10 trillion youth market. From Lookup Culture to The Interest Economy to The Social Code what are the most important trends in media, marketing and technology that we need to know about in 2015? The Ultimate Guide to Gen Y Trends in 2015.

Last updated: January 20, 2015 at 11:28 am

How to Market to Youth in 2015

how to market to youth in 2015

5 tips on how to market to millennials, Gen Y and Gen Z in 2015. Insights from the successes and failures of brands like Starbucks, Apple and McDonald’s.

Last updated: January 23, 2015 at 12:10 pm

5 Key Consumer Insights About Youth in 2015 that Will Make You Go WTF?

total youth research

Following the launch of our Total Youth Trends Report 2015, and over the coming weeks, I’m going to share with you a deep dive into the world of generations Y and Z starting with some of the crazy facts about the $10 trillion global youth market that will make you go “hmmm” or maybe, “WTF”

Last updated: January 27, 2015 at 12:46 pm

Youth: Always view their behavior in its social context

Screen Shot 2015-01-02 at 12.12.25 PM

You can’t understand youth from focus groups or online market research, you have to view their behavior in the environment where real social dynamics are felt and decisions are made.

Last updated: January 7, 2015 at 14:38 pm

Here’s Why Gen Y Are Leaving Your Brand… and what you can do about it

By: ITU Pictures

Marketers spend millions on a campaign. They launch said campaign at the youth market then sit back and wait for the results to roll in. But they don’t roll in as expected. Rather, they are met with indifference or unpredictable behaviors. In conclusion, they say, rather than the fault being that of the campaign creator, it’s the fault of Gen Y. Here’s where marketing’s going wrong…

Last updated: January 8, 2015 at 8:40 am

Next time someone gives you ‘teens don’t care about privacy’ myth, hit them with this article

By: Mike Licht

Youth care about privacy a lot. Perhaps they don’t think of it as privacy or use the lexicon of media executives but you can see from the above story that they care. When they get to talk in an environment free of recrimination and fear, they open up and talk a lot. Next time someone gives you ‘teens don’t care about privacy’ myth, hit them with this article.

Last updated: January 7, 2015 at 20:04 pm

Why “Gen Y is the Entrepreneurial Generation” is a Myth

Gen Y The Entrepreneurial Generation

Despite the anecdotal evidence plastered daily on financial media channels of a scruffy, young, upstart working from his parents’ basement and creating the next great social, mobile, analytics, cloud app worth a cajillion dollars, from nothing but tween eyeballs, the sad reality is the ‘American Dream’ for young Americans is over.

Last updated: January 7, 2015 at 19:54 pm

From the Secret Languages of Teen Girls to Selfies: 10 Youth Insights This Week

By: N i c o l a

The latest insights into youth trends including a look at the secret languages of teens, the enduring popularity of selfies and a few adult world gaffes that highlight how many still don’t “get” Gen Y & Z.

Last updated: January 10, 2015 at 8:48 am

Virgin Trains Win Social Media For The Year After Saving a Teen with Loo Roll

social media win of the year?

Social Media Win of the Year? Virgin Trains Win Social Media For The Year After Saving a Teen with Loo Roll. Sometimes it’s the small touches that can create an awesome brand experience, even if that’s just being in the right place and the right time.

Last updated: January 8, 2015 at 16:47 pm

McDonald’s: Why Millennials Ain’t Lovin’ It

By: Mike Mozart

In the modern youth marketing landscape, attention is your biggest cost and simply rolling out a new ad campaign isn’t going to win over Generation Y. McDonald’s has a problem. They are trying to buy youth attention with a Big Idea ad campaign (albeit with a social media emotional twist).

Last updated: January 19, 2015 at 19:38 pm