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The Total Youth Handbook

Generation Y (aged 15-32) are now the biggest group of smartphone owners in the world. But it’s not just mobile they’re disrupting, it’s every industry from automotive to banking. Don’t lose out on this 2.5 billion strong market. And that’s just Generation Y. Add a new generation of customers to the mix – Generation Z (aged 0-14 years) – and you have $100 trillion dollars of both direct and indirect spending worldwide.
Get the latest insights on Generations Y and Z in my new
Total Youth Handbook available for instant download today.
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From mobile video to the automotive sector, check out the latest trends for the Millennial, Generation Y and Gen Z youth market. Total Youth Research brings 15 years of experience working with the world’s top brands from Disney to MTV to Monster Energy Drinks. We cut through the hype and keep you onside with the new social rules of the youth market – the rules you dare not break if you want to engage young consumers today.
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From infographics to presentations you can access a world of youth research content at The Total Youth Academy for free. Enter your email address and unlock access to all this youth market content available to Academy members:
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